About 68% of all online activities begin on a search engine, and in fact, over 50% of site traffic begins with a search. Without search engine optimization (SEO), shoppers might not find your eCommerce store online.
An effective eCommerce SEO strategy can boost your rankings and sales. Not sure where to start? Read on to discover the tips you need for a strong SEO marketing strategy.
Consider the User Intent
Google looks for content that aligns with each search engine user’s intent. What are shoppers hoping to find from each search?
Sometimes, their searches are navigational or transactional. Understanding their intent can help improve your eCommerce SEO strategy, and you can create content with your customers in mind.
Before determining their intent, take the time to learn more about your customers.
Gather audience data, like their:
- Buying behaviors
- Pain points
- Marital status
- Household income
Consider creating distinct buyer personas too.
Segmenting your target audience can help you create personalized content. Personalization will allow you to appeal to each group’s needs.
Otherwise, your content might fail to align with their interests and search intent. If you don’t match their search intent, your content won’t appear for their searches.
Make a Keyword List
To fully appeal to the user’s search intent, you need to understand what they’re searching for online. How do consumers find your eCommerce website? Start by gathering keyword research, using:
- Answer the Public
- Google Trends
- Keyword Planner
Focus on longer phrases, which are more precise. You’ll have an easier time appealing to the search intent with these keywords.
Your keyword research can inform your SEO content marketing strategy.
With each post you create, make sure to include the target keyword in the:
- Page title
- An H1 header
- Opening and closing paragraphs
- Body text
- Image filename
- Image alt text
- SEO title
- SEO meta description
Don’t stuff a single post with the same keyword. Instead, sprinkle secondary keywords and synonyms throughout the post. Make a list of secondary keywords for each keyword on your list.
Make sure you understand what the user is searching for before you start writing.
For example, some people might want to learn more about your products. Perhaps they have questions about how to use your products. Maybe they want to understand the pricing for each product too.
Update Your eCommerce Site
About 40% of people will stop interacting with an unappealing website, and another 40% will leave a slow website. In fact, conversions can drop by 20% for every extra second of loading time.
With that in mind, Google created its Core Web Vitals. These user-centric factors can impact your rankings.
When updating your website, make sure to offer the best possible user experience (UX). Make sure your site is fast, mobile-optimized, secure, and user-friendly.
Poor UX can drive 50% of your visitors to choose your competitors instead.
Make sure it’s easy for consumers to shop on your site too. Simplify the buying experience as much as possible.
Create Quality Content
Content is the backbone of any good eCommerce SEO strategy. With quality content, you can attract more people to your website. Without content, your rankings might not improve.
Create a range of different posts throughout the year, including:
- Interactive content
- AR/VR posts
Make sure you start writing with your focus keyword in mind. Don’t add the focus keyword after the fact.
While using these SEO strategies and techniques, don’t forget to consider the user intent!
Optimize Product Pages
Make sure each product page on your eCommerce website is optimized with a target keyword as well. Optimizing your product pages can help more people find your content.
You need to consider three types of links when developing your SEO marketing strategy.
Internal links will send readers to other pages across your site. For example, you might send someone from a blog post to a product page. Then, you can start generating more sales.
External links will send readers to other websites, and you can direct readers to research studies or other blogs.
For a successful SEO strategy, you also need an SEO backlink strategy. Backlinks are the most important type of link you’ll need, and these links will send readers on other blogs to your eCommerce website.
You can use this free backlink checker to determine which backlinks are pointing to your domain.
Google’s search engine algorithm will continue changing throughout the year. It’s important to keep up with the latest SEO marketing trends, and otherwise, your rankings might drop.
For example, more marketers are focusing on creating video content. Video content could help your site appear in a featured snippet.
Featured snippets appear at the top of search engine result pages. Ranking at the top of these pages could ensure you appear in front of consumers before your competitors.
Voice search is becoming more popular too. To appeal to voice searches, focus on longer keywords. Look for search terms that are phrased as questions.
Then, provide readers with a brief answer to the question at the beginning of the post.
Tracking the latest SEO marketing trends could help you get ahead of the competition.
Share your content online once you start working on your SEO content marketing strategy.
Send out an email newsletter. Then, encourage subscribers to visit your website to read the full post.
You can also share your content on social media to generate more traffic. Generating referral traffic can improve your rankings.
Hire a Pro
If you feel stuck with your eCommerce SEO strategy, hire an SEO marketing agency. They can boost your rankings and ensure you never fall behind.
Rank Up: Develop a Stronger eCommerce SEO Strategy Today
Give your business the boost it needs. Get started by improving your eCommerce SEO strategy.
With these SEO tips and techniques, you can rank ahead of the competition. Then, you can generate more leads and sales to grow your business.
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