By 2023, it’s forecast that over 2.72 billion people will watch videos on their phones.
That’s a huge market you could be missing out on if you don’t use video marketing or you don’t get it right. But when you’re new to it, video marketing can seem like a scary, daunting leap into the unknown. It’s hard to know where to start or what you should do to make it a success.
That’s where we can help! Keep reading for these five video marketing campaign mistakes to avoid, so you get off to the right start.
Five video marketing campaign mistakes to avoid
Avoid these five mistakes so that you can start right.
Not Getting Your Branding Right
Marketing with videos is a creative process, so you need to take care not to lose sight of your goal. These videos should communicate your business’s benefits, so make sure you stick to and promote your brand values.
Avoid confusing your audience and make sure the video meets what they expect from your brand. Use color palettes that match your website, logo, and other marketing efforts. Include your logo and make sure the fonts match your branding as well as the music and the topics for videos.
Making Random Videos
If you want your video marketing to be successful, you need a digital marketing strategy. To do this, you need to create content that adds value to your audience. Consider the following types of videos:
- Live demonstrations
- Brand promotions
- Product showcases
- How-to’s and educational pieces
- Latest industry news segments
- Social media video posts
At this point, your market research is vital. You must know your target audience and what content will add value to them. You can then cater to this and provide them with what they need.
Making Videos That Are Too Long
You must avoid using lengthy videos; you should aim for less than five minutes. If you can get it under 1 minute, that’s even better. The main point is that you engage and inform them at all stages, and you don’t waste time in your video.
For how-to videos, we understand it needs to be longer. Consider using an app to speed up video so you can get through repetitive demonstrations. But make sure you’ve shown the user how to do the action or task before you speed it up.
Not Having a Proper Call to Action
It’s surprising how many businesses will forget to add a call to action at the end of their videos. No matter how convincing you are, if your audience doesn’t know what to do next, they’ll move on.
Have a clear call to action at the end of the video that tells the viewer what to do and keeps it simple. “Visit our shop now,” “download your free ebook,” “check out our website” are good examples.
Being Too Aggressive
Persistence when marketing businesses online is essential, but pushiness isn’t. If all you do is talk about your business, product, and what you offer, it won’t resonate with the viewer.
Instead, you need to weave this story around a customer pain point you can solve. You could focus on a testimonial or case study to tell a true story of how your product/service solved a problem.
By including questions, customers ask, you’re highlighting what you can offer. But you’re doing it in a constructive way that adds value and helps the viewer. This is where product demos and webinars are useful.
Don’t Ignore These Video Marketing Campaign Mistakes
Avoiding these video marketing campaign mistakes sets you up for success. Bombarding customers with marketing 24/7 turns them off. They want the truth, and they want to know how you will fix their problems.
Remember this and focus your content around it. You’ll still get your marketing message across. But you do it in a way that adds value that customers appreciate and keep coming back for.
If you found this article helpful, be sure to check out our other blog post for more marketing tips and tricks.